Simplify Your App Marketing with Google AdWords Universal App Campaigns

As we’ve written about in past blog posts, app marketing is an important consideration for generating app downloads and retaining app users. From optimizing App Store keywords to developing an app launch strategy, there are many ways that your marketing team can help to build your app audience. When it comes to paid digital advertising campaigns, Google AdWords offers several options to help...

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How Community Portal Apps Can Connect A City

Mobile is the preferred method of communication these days, so it makes perfect sense that mobile apps enable cities to communicate more quickly and effectively with citizens. Whether it be a crime alert, or a voting reminder, mobile solutions can offer seamless, instantaneous communication from the city to citizens. Sharing information, offering mobile access to city services, and increasing...

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iOS 11 Offers Big Gains in Productivity, Features & Some Other Cool Stuff

While the beginning of fall may inspire thoughts of cooler weather and pumpkin spice lattes in some, as a mobile development company, the end of summer means that we’re eagerly anticipating Apple’s new hardware and software launches. The unveiling of the much heralded iPhone 8 and iPhone X happened earlier in September. Now we’re shifting gears to analyzing what the new iOS 11, which launched...

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Introducing zNewsroom

For over 10 years Bar-Z Mobile Development has been a trusted partner helping organizations connect with audiences with our customized native apps and mobile solutions. We pride ourselves on offering solutions that deliver location-based, interpretive and interactive content to audiences on the go. Over time, we have partnered with all types of publishers, broadcasters and media companies, as...

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Non-Dues Revenue Opportunity for Chambers of Commerce

Bar-Z Mobile Development has long been in the business of creating innovative mobile solutions for civic organizations of all stripes. Our apps focus on connecting, communicating, engaging, inspiring and generally enabling organizations to reach their goals using mobile technology. In addition to the recent launch of our new zCivic division, we are excited to expand our product and service...

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Introducing zCivic

Introducing zCivic zCivic is your new trusted partner for mobile solutions. Drawing on years of experience developing mobile solutions for cities and town, chambers of commerce, main streets and tourism organizations of all stripes, we’ve distilled our offering to focus specifically on the unique challenges and needs of your organization. While our solutions are still backed by the powerful Bar-Z...

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App Marketing: Think Inside The Car (or Bus)

App Marketing: Think Inside The Car (or Bus) When it comes to marketing your app, nothing should be off the table. The rules are being written and rewritten constantly. Just because you're end goal is a 'digital' one (a new install) doesn't mean that you have to think only in digital terms. We live in an analog world. Where are your ideal users? What are they doing? When is the best time to get...

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