Bar-Z Blog

App Store Optimization

App Store Optimization: What You Need To Know

App Store Optimization: What You Need To Know When marketing an app, the information that you provide for your app listing on the Apple App Store and Google Play will help form users’ first impressions. There are also a couple elements of the listing that are crucial for app store optimization and determining your app placement in search results. First, there is the app description. Second, there...

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Push Notification Screen

Best Practices For Push Notifications

One of the easiest and most effective ways to reach out to your mobile app users is through push notifications. Push notifications are messages that users have the ability to opt-in or opt-out of when downloading your app. This feature is great because it often times can remind users to engage with your app again after a lull in app usage.Here are a couple of helpful tips to consider when it...

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President Obama speaks at SXSW about the future of technology

SXSW Interactive Provides Valuable Lessons To Civic Organizations & Publishers

SXSW Interactive Provides Valuable Lessons To Civic Organizations & Publishers SXSW Interactive has officially wrapped up just a few miles from the Bar-Z office. The yearly tech conference, currently celebrating its 30th anniversary, always brings new technology and discussion how a variety of industries should adapt to technological change.  In past years, there has always been a stand out...

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What To Do When Your App Isn’t Going As Planned

What To Do When Your App Isn’t Going As Planned Mobile has become an increasingly hot topic due to rising statistics.  More people are adopting smartphones and spending more time in mobile apps than on the mobile web.  The competition is also growing with over 1.5 billion apps in both the Apple App Store & Google Play.  However, not everyone sees success with their mobile app...

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Why Mobile Apps are Good for Business

Why Mobile Apps are Good for Business

Why Mobile Apps are Good for Business With over 1.3 million mobile apps in both the Google Play and Apple App Store, it is no question that mobile apps should be taken very seriously by business owners.   Since 2007, our smartphone apps have grown exponentially to be included on tablets and wearables.  There have been various apps that have become part of our daily lives like Uber...

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