Bar-Z Blog

Mobile App Strategy: Defining Your Target Audience

Mobile App Strategy: Defining Your Target Audience So you’ve got your funding and approval for developing a new mobile app, fantastic!   Perhaps you’re still working on getting final approval to start your app project; that’s an even better time to start planning your app strategy.   Developing a comprehensive app strategy is a critical step in building a successful mobile app that...


Introducing zCivic

Introducing zCivic zCivic is your new trusted partner for mobile solutions. Drawing on years of experience developing mobile solutions for cities and town, chambers of commerce, main streets and tourism organizations of all stripes, we’ve distilled our offering to focus specifically on the unique challenges and needs of your organization. While our solutions are still backed by the powerful Bar-Z...


App Marketing: Think Inside The Car (or Bus)

App Marketing: Think Inside The Car (or Bus) When it comes to marketing your app, nothing should be off the table. The rules are being written and rewritten constantly. Just because you're end goal is a 'digital' one (a new install) doesn't mean that you have to think only in digital terms. We live in an analog world. Where are your ideal users? What are they doing? When is the best time to get...


Holiday Mobile Enagement

Engaging Your App Audience Through The Holidays

Engaging Your App Audience through the Holidays The winter holidays are a great opportunity to update your app with new content, graphics and features to keep your audience engaged. Keeping your app content fresh is crucial to staying relevant to users and drawing them back into the app in the future. There are multiple ways to use your app to engage your audience this winter.Events - Holiday...