Bar-Z Blog

App Store Name Optimization

App Store Optimization: How to Name Your App

From choosing the right app name to determining effective keywords, app store optimization helps to get your app found and downloaded. App store optimization or “ASO” as it is sometimes called, is one of the first steps to marketing your app. It encompasses different elements that are submitted to the Apple App Store and Google Play app store such as the name of your app, keywords and app...


Working together

Non-Dues Revenue Opportunity for Chambers of Commerce

Bar-Z Mobile Development has long been in the business of creating innovative mobile solutions for civic organizations of all stripes. Our apps focus on connecting, communicating, engaging, inspiring and generally enabling organizations to reach their goals using mobile technology. In addition to the recent launch of our new zCivic division, we are excited to expand our product and service...


Business meeting for mobile planning

Mobile App Strategy: Resource Planning

Mobile App Strategy: Resource Planning Defining a clear strategy is critical to ensuring a successful mobile project. Once you’ve defined your target users and determined the goals of your app, it’s time to turn to resource planning. Regardless of whether you build an app internally or hire an app development company, your organization will need to provide different types of resources to get the...


Determine App Goals

Mobile App Strategy: Determine App Goals

Mobile App Strategy: Determine App Goals In today’s world, having a mobile app to reach your audience and support your organization’s mission is almost a business imperative. Developing the app software itself though, is just one piece of the overall project. What are you really looking to achieve with your mobile app? Defining your app goals and objectives will help steer the decisions you make...


Mobile App Strategy: Defining Your Target Audience

Mobile App Strategy: Defining Your Target Audience So you’ve got your funding and approval for developing a new mobile app, fantastic!   Perhaps you’re still working on getting final approval to start your app project; that’s an even better time to start planning your app strategy.   Developing a comprehensive app strategy is a critical step in building a successful mobile app that...


Introducing zCivic

Introducing zCivic zCivic is your new trusted partner for mobile solutions. Drawing on years of experience developing mobile solutions for cities and town, chambers of commerce, main streets and tourism organizations of all stripes, we’ve distilled our offering to focus specifically on the unique challenges and needs of your organization. While our solutions are still backed by the powerful Bar-Z...


App Marketing: Think Inside The Car (or Bus)

App Marketing: Think Inside The Car (or Bus) When it comes to marketing your app, nothing should be off the table. The rules are being written and rewritten constantly. Just because you're end goal is a 'digital' one (a new install) doesn't mean that you have to think only in digital terms. We live in an analog world. Where are your ideal users? What are they doing? When is the best time to get...


Holiday Mobile Enagement

Engaging Your App Audience Through The Holidays

Engaging Your App Audience through the Holidays The winter holidays are a great opportunity to update your app with new content, graphics and features to keep your audience engaged. Keeping your app content fresh is crucial to staying relevant to users and drawing them back into the app in the future. There are multiple ways to use your app to engage your audience this winter.Events - Holiday...


App Store Optimization

App Store Optimization: What You Need To Know

App Store Optimization: What You Need To Know When marketing an app, the information that you provide for your app listing on the Apple App Store and Google Play will help form users’ first impressions. There are also a couple elements of the listing that are crucial for app store optimization and determining your app placement in search results. First, there is the app description. Second, there...


Push Notification Screen

Best Practices For Push Notifications

One of the easiest and most effective ways to reach out to your mobile app users is through push notifications. Push notifications are messages that users have the ability to opt-in or opt-out of when downloading your app. This feature is great because it often times can remind users to engage with your app again after a lull in app usage.Here are a couple of helpful tips to consider when it...