Bar-Z Blog

Chess Strategy

How to Develop an App Content Strategy

While mobile apps have been developed to provide a vast array of interactive features for users, a common denominator amongst most apps is that they also deliver some form of content. Whether it is text-based, location-based, imagery or multimedia, content will form the “meat” that users consume while using your app. A focus on quality content ensures that your app investment continues to deliver...


Search using keywords

App Store Optimization: How to Choose Keywords for the App Store

From choosing the right app name to determining effective keywords, app store optimization or “ASO” as it is sometimes called, helps to get your app found and downloaded. When you consider that 65% of app downloads come directly from searches in the App Store, ASO shouldn’t be relegated in importance with last minute decision making in the app development process. Keywords are what a potential...


Granbury TX builds a profitable app

Building a Community: How Granbury, TX Built a Profitable App

Creating a mobile application that drives downloads and engages users takes some finesse. There are many different strategies to consider when it comes to meeting the needs of users with valuable content, and marketing an app successfully. We’ve found that a partnership approach is an effective way to achieve both.The newly launched I Love Granbury Texas app is a perfect example of how this...


Contests on a app can increase ROI

In-App Contests Can Increase App Engagement & ROI

There are many ways to increase user engagement and encourage repeat app usage such as adding polls and regularly replenishing your app with fresh content. In that same vein, hosting in-app “contests” is another great way to drive user retention and engagement.We find that contests can offer a number of benefits including – Encouraging app downloads & user retention Driving traffic to...


App Store Name Optimization

App Store Optimization: How to Name Your App

From choosing the right app name to determining effective keywords, app store optimization helps to get your app found and downloaded. App store optimization or “ASO” as it is sometimes called, is one of the first steps to marketing your app. It encompasses different elements that are submitted to the Apple App Store and Google Play app store such as the name of your app, keywords and app...


Working together

Non-Dues Revenue Opportunity for Chambers of Commerce

Bar-Z Mobile Development has long been in the business of creating innovative mobile solutions for civic organizations of all stripes. Our apps focus on connecting, communicating, engaging, inspiring and generally enabling organizations to reach their goals using mobile technology. In addition to the recent launch of our new zCivic division, we are excited to expand our product and service...


Business meeting for mobile planning

Mobile App Strategy: Resource Planning

Mobile App Strategy: Resource Planning Defining a clear strategy is critical to ensuring a successful mobile project. Once you’ve defined your target users and determined the goals of your app, it’s time to turn to resource planning. Regardless of whether you build an app internally or hire an app development company, your organization will need to provide different types of resources to get the...


Determine App Goals

Mobile App Strategy: Determine App Goals

Mobile App Strategy: Determine App Goals In today’s world, having a mobile app to reach your audience and support your organization’s mission is almost a business imperative. Developing the app software itself though, is just one piece of the overall project. What are you really looking to achieve with your mobile app? Defining your app goals and objectives will help steer the decisions you make...


Mobile App Strategy: Defining Your Target Audience

Mobile App Strategy: Defining Your Target Audience So you’ve got your funding and approval for developing a new mobile app, fantastic!   Perhaps you’re still working on getting final approval to start your app project; that’s an even better time to start planning your app strategy.   Developing a comprehensive app strategy is a critical step in building a successful mobile app that...


Introducing zCivic

Introducing zCivic zCivic is your new trusted partner for mobile solutions. Drawing on years of experience developing mobile solutions for cities and town, chambers of commerce, main streets and tourism organizations of all stripes, we’ve distilled our offering to focus specifically on the unique challenges and needs of your organization. While our solutions are still backed by the powerful Bar-Z...