Using Your App to Communicate Important Information
In times of uncertainty, proactively providing timely news is crucial to helping your community stay informed and equipped with the information they need to stay safe. With the COVID-19 virus situation growing in seriousness, your community or organization may have important updates to share as the situation progresses. Luckily, your mobile app can provide an easy and effective way to...
How Chambers of Commerce Can Leverage Mobile to Generate Non-Dues Revenue
Once upon a time, chambers of commerce could depend solely on membership dues to sustain their programs and provide benefits for local businesses, but those days are behind us now. With competition at an all-time high, the business community is expecting more from chambers, from enhanced networking opportunities and legislative action to more exposure and SMB benefits - and all of those...
Passport 2 Midland Gets New Media Partner: Big 2 KMID-TV
Big 2 KMID-TV is now the Official Media Partner for Passport 2 Midland. The ABC affiliate is providing access to news and weather content as well as valuable marketing support for the app, helping the app acquire and retain users. Television advertisements for the app, produced by the station, will be playing daily to increase brand awareness in the Midland community and drive app downloads...
Municipalities are Thinking Bigger to Evolve Their Mobile Strategies
Cities have been looking to apps over the last 10 years as a way to increase communication and connection to citizens in the preferred mobile format. While there are certainly many benefits to creating a municipality-focused app (and we still do develop them) cities are now starting to think outside the box towards developing mobile solutions that maximize user appeal and development...
Mobile Apps Support Chamber Legislative & Advocacy Initiatives
Since the first chamber of commerce in the United States was founded in 1768 in New York, chambers have worked tirelessly to protect and promote the interests of businesses. These networks of business owners provide many benefits to their members and the communities they serve. While chambers of commerce are driving forces in economic development and fostering enhanced educational...
The 4 Pillars of a Successful Mobile App
Bar-Z Mobile Development has built and deployed over 600 mobile apps. We’ve learned a few things along the way about what makes an app successful once it is released and want to give you the highlights. If you or your community are considering going mobile, make sure you have our four pillars of success in place!1) The app has to function. This one seems obvious but we know that going...
Simplify Your App Marketing with Google AdWords Universal App Campaigns
As we’ve written about in past blog posts, app marketing is an important consideration for generating app downloads and retaining app users. From optimizing App Store keywords to developing an app launch strategy, there are many ways that your marketing team can help to build your app audience. When it comes to paid digital advertising campaigns, Google AdWords offers several options to help...
How Community Portal Apps Can Connect A City
Mobile is the preferred method of communication these days, so it makes perfect sense that mobile apps enable cities to communicate more quickly and effectively with citizens. Whether it be a crime alert, or a voting reminder, mobile solutions can offer seamless, instantaneous communication from the city to citizens. Sharing information, offering mobile access to city services, and increasing...
Why Your Organization Needs a Mobile App
If you are still wondering whether your organization needs to get a mobile app, the answer is yes! Mobile is just too important to ignore and a website alone is just not going to cut it anymore. Consider these numbers: Over 80% of mobile phone users in the U.S. now have a smartphone. (comScore) About ¾ of Americans check their mobile phones at least once per hour. (Gallup)...
Launch Your Mobile App Like a Pro
Unfortunately for mobile developers, building an app is only half the battle. To slightly revise the quote from the old movie Field of Dreams, “Build it, they will come” is not necessarily accurate when it comes to building a user base for your app. The app stores are crowded places and there are a million things vying for your audience’s attention. Strategically launching and marketing your app...
How to Choose the Right Mobile Developer
Once you’ve decided to get a mobile app for your organization, the next step is finding the right partner to make it a reality. Choosing the right vendor will make all the difference in getting a mobile application that will fit your needs and grow with your organization. The developer you choose to work with will affect everything from the kinds of features and support you get, to the cost and...
How to Develop an App Content Strategy
While mobile apps have been developed to provide a vast array of interactive features for users, a common denominator amongst most apps is that they also deliver some form of content. Whether it is text-based, location-based, imagery or multimedia, content will form the “meat” that users consume while using your app. A focus on quality content ensures that your app investment continues to deliver...
App Store Optimization: How to Choose Keywords for the App Store
From choosing the right app name to determining effective keywords, app store optimization or “ASO” as it is sometimes called, helps to get your app found and downloaded. When you consider that 65% of app downloads come directly from searches in the App Store, ASO shouldn’t be relegated in importance with last minute decision making in the app development process. Keywords are what a potential...
In-App Contests Can Increase App Engagement & ROI
There are many ways to increase user engagement and encourage repeat app usage such as adding polls and regularly replenishing your app with fresh content. In that same vein, hosting in-app “contests” is another great way to drive user retention and engagement.We find that contests can offer a number of benefits including – Encouraging app downloads & user retention Driving traffic to...
App Store Optimization: How to Name Your App
From choosing the right app name to determining effective keywords, app store optimization helps to get your app found and downloaded. App store optimization or “ASO” as it is sometimes called, is one of the first steps to marketing your app. It encompasses different elements that are submitted to the Apple App Store and Google Play app store such as the name of your app, keywords and app...
