Bar-Z Blog

Mobile Connects a Community

Municipalities are Thinking Bigger to Evolve Their Mobile Strategies

 Cities have been looking to apps over the last 10 years as a way to increase communication and connection to citizens in the preferred mobile format. While there are certainly many benefits to creating a municipality-focused app (and we still do develop them) cities are now starting to think outside the box towards developing mobile solutions that maximize user appeal and development...


Travelers using mobile app

Mobile-Centric Digital Experiences Drive Travel & Tourism

 Travel matters - to our economy, businesses and personal wellbeing. Not only can travel strengthen our communities, travel can strengthen families, foster hometown pride, and build bridges that connect us with one another. The way we travel has always been influenced by technology. From the golden age of rail travel to the development of the U.S. highway system and growth in auto ownership...


Mobile Apps Support Chamber Legislative Initiatives

Mobile Apps Support Chamber Legislative & Advocacy Initiatives

 Since the first chamber of commerce in the United States was founded in 1768 in New York, chambers have worked tirelessly to protect and promote the interests of businesses. These networks of business owners provide many benefits to their members and the communities they serve. While chambers of commerce are driving forces in economic development and fostering enhanced educational...


SWLA Connection iPhone App

How Southwest Louisiana is Connecting through Mobile

 Southwest Louisiana is home to Lake Charles and five parishes including Allen, Beauregard, Calcasieu, Cameron, and Jefferson Davis. This broad region provides residents and visitors with many things - a rich culture, fantastic food, exciting festivals and events, unique attractions, a vibrant business community - and now it can add a comprehensive mobile app to the list.  The Official...


Discover Northwest Houston iPhone App

Discover Northwest Houston Unifies a Dispersed Community

 The official app of the Spring, Klein and Cypress Creek Communities is working to unify a large and diverse area of Northwest Houston, Texas. Discover Northwest Houston is a newly launched zCivic app developed in partnership with the Houston Northwest Chamber of Commerce. The Spring-Klein and Cypress Creek Community is located 20 miles from Houston’s central business district, and is...


Our Odessa iOS App

The Official App of Odessa Texas Reaches Residents, Visitors and the Business Community

 The new official app for Odessa, Texas, Our Odessa, is now available as a free download on Apple and Android smartphones and tablets. The Odessa Chamber of Commerce partnered with zCivic, a division of Bar-Z Mobile Development, to create the comprehensive community resource. The app combines features and content from the Odessa Chamber of Commerce, the City of Odessa, the Odessa Convention...


Four Pillars

The 4 Pillars of a Successful Mobile App

 Bar-Z Mobile Development has built and deployed over 600 mobile apps. We’ve learned a few things along the way about what makes an app successful once it is released and want to give you the highlights. If you or your community are considering going mobile, make sure you have our four pillars of success in place!1) The app has to function. This one seems obvious but we know that going...


Fayetteville Arkansas Connect iPhone App

The Fayetteville Chamber Connects the Community with its New Mobile Project

Connecting the Fayetteville, Arkansas community through mobile is one of the goals of the newly launched Fayetteville AR Connect app. A collaborative community mobile project, the app is now available for download on iOS and Android devices. The Fayetteville Chamber of Commerce partnered with zCivic, our Bar-Z Mobile Development division focused on creating mobile solutions for civic...


Passport 2 Midland App on iPhone

Passport 2 Midland Connects App Users with the Business Community

The new official app for Midland, Texas, Passport 2 Midland, is now available as a free download on Apple and Android smartphones and tablets. The Midland Chamber of Commerce partnered with zCivic, a division of Bar-Z Mobile Development, to create the comprehensive community resource. The app combines features and content from the City of Midland, the city’s destination marketing...


Google on a tablet

Simplify Your App Marketing with Google AdWords Universal App Campaigns

As we’ve written about in past blog posts, app marketing is an important consideration for generating app downloads and retaining app users. From optimizing App Store keywords to developing an app launch strategy, there are many ways that your marketing team can help to build your app audience. When it comes to paid digital advertising campaigns, Google AdWords offers several options to help...