Mobile-Centric Digital Experiences Drive Travel & Tourism
Travel matters - to our economy, businesses and personal wellbeing. Not only can travel strengthen our communities, travel can strengthen families, foster hometown pride, and build bridges that connect us with one another. The way we travel has always been influenced by technology. From the golden age of rail travel to the development of the U.S. highway system and growth in auto ownership...
Mobile Apps Support Chamber Legislative & Advocacy Initiatives
Since the first chamber of commerce in the United States was founded in 1768 in New York, chambers have worked tirelessly to protect and promote the interests of businesses. These networks of business owners provide many benefits to their members and the communities they serve. While chambers of commerce are driving forces in economic development and fostering enhanced educational...
The Fayetteville Chamber Connects the Community with its New Mobile Project
Connecting the Fayetteville, Arkansas community through mobile is one of the goals of the newly launched Fayetteville AR Connect app. A collaborative community mobile project, the app is now available for download on iOS and Android devices. The Fayetteville Chamber of Commerce partnered with zCivic, our Bar-Z Mobile Development division focused on creating mobile solutions for civic...
Passport 2 Midland Connects App Users with the Business Community
The new official app for Midland, Texas, Passport 2 Midland, is now available as a free download on Apple and Android smartphones and tablets. The Midland Chamber of Commerce partnered with zCivic, a division of Bar-Z Mobile Development, to create the comprehensive community resource. The app combines features and content from the City of Midland, the city’s destination marketing...
App Store Optimization: How to Choose Keywords for the App Store
From choosing the right app name to determining effective keywords, app store optimization or “ASO” as it is sometimes called, helps to get your app found and downloaded. When you consider that 65% of app downloads come directly from searches in the App Store, ASO shouldn’t be relegated in importance with last minute decision making in the app development process. Keywords are what a potential...
Building a Community: How Granbury, TX Built a Profitable App
Creating a mobile application that drives downloads and engages users takes some finesse. There are many different strategies to consider when it comes to meeting the needs of users with valuable content, and marketing an app successfully. We’ve found that a partnership approach is an effective way to achieve both.The newly launched I Love Granbury Texas app is a perfect example of how this...
In-App Contests Can Increase App Engagement & ROI
There are many ways to increase user engagement and encourage repeat app usage such as adding polls and regularly replenishing your app with fresh content. In that same vein, hosting in-app “contests” is another great way to drive user retention and engagement.We find that contests can offer a number of benefits including – Encouraging app downloads & user retention Driving traffic to...
App Store Optimization: How to Name Your App
From choosing the right app name to determining effective keywords, app store optimization helps to get your app found and downloaded. App store optimization or “ASO” as it is sometimes called, is one of the first steps to marketing your app. It encompasses different elements that are submitted to the Apple App Store and Google Play app store such as the name of your app, keywords and app...
SXSW Interactive Provides Valuable Lessons To Civic Organizations & Publishers
SXSW Interactive Provides Valuable Lessons To Civic Organizations & Publishers SXSW Interactive has officially wrapped up just a few miles from the Bar-Z office. The yearly tech conference, currently celebrating its 30th anniversary, always brings new technology and discussion how a variety of industries should adapt to technological change. In past years, there has always been a stand out...
